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When Jim Reeves died he had recorded around 400 songs, many unreleased tracks and his widow Mary followed a brilliant marketing policy whereby unheard material would be placed alongside previously issued tracks to make a new album. Sometimes existing tracks were remastered and duets were constructed with Deborah Allen and the late Patsy Cline.

Jim Reeves became a best-selling album artist to such an extent that 40 Golden Greats topped the album charts in 1975. There wasn't a year between 1970 and 1984 that there wasn't a Jim Reeves single in the charts, either at the top of the charts or in the lower regions of the charts. Jim Reeves was inducted into the Country Music Hall of Fame in 1967 and two years later, the Academy of Country Music instituted the Jim Reeves Memorial Award.

His widow, Mary Reeves, 70, passed away on Veteran's Day, November 11th, 1999, reportedly dying alone in the nursing home where she had been confined for the last several years. Mary's steady decline was a tragedy which grieved her family and friends long before her passing. She had stopped eating, and the decision was apparently made not to try to sustain life via artificial means.

Although there was a public viewing, the funeral was closed to her many close friends and co-workers on orders of her second husband, Terry Davis.

Jim Reeves and Mary Elizabeth White had been married for 17 years when he died. Their marriage was childless. From the time of Jim Reeves' death in 1964 in the airplane crash until the onset of her Alzheimer's disease in the mid-'90s, Mary was instrumental in keeping Jim Reeves' music and memory alive. Much of the success of the Jim Reeves Legend has been attributed to her.  

Because of Mary Reeves Davis' incapacity to continue to manage the Reeves estate, its assets were sold to United Shows of America in 1997 for $7.3 million, a story in the Nashville Tennessean reported. The estate included the museum, real estate, memorabilia and Reeves' record royalties.

"If I, a lowly singer, dry one tear, or soothe one humble heart in pain, then my homely verse to God is dear, and not one stanza has been sung in vain ... "

 
Monument Inscription in Carthage, Texas