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Stars come and go but lazy-voiced country and western singer Jim Reeves seems to go on forever. His records still sell in the thousands - though Jim Reeves died 40 years ago - July 31, 1964, - in an air plane crash, 39 years old.

This day meant the end of his life, but not that of his record popularity. His death created the Jim Reeves Legend and he became more popular and more adored than during his lifetime. During the two years after his death his record sales were five million singles and eight million albums in Britain alone. He was in the charts as the number one seller with his "Distant Drums", and it remained a hit for five months - some achievement when you consider the fierce competition headed by The Beatles and The Rolling Stones.

His success continued to snowball beyond the usual tide of sympathy sales which accompany tragedy - after forty years his silky smooth music remains unique, appeals to generation after generation and still touches emotions.

Jim Reeves was one of the greatest balladeers of the twentieth century. His mellow baritone voice and muted velvet orchestration combined to create a music that echoed around the world and has lasted to this day ...

Jim Reeves was capable of singing hard country ("Mexican Joe" went to number one in 1953), but he made his greatest impact as a country-pop crooner. From 1955 through 1969, Reeves was consistently charted in the country and pop charts - an amazing fact in light of his untimely death in 1964.